Curated by design professionals

Furniture, homeware and materials that are useful, long-lasting, low impact or with a timeless beauty that transcends passing trends. All handpicked and researched to meet our ever-increasing sustainablility standards.

Open source

We research and compile the best available sustainable products from a wide range of stores, brands and makers all in one place. We ask the questions and do the digging to make it quicker and easier for everyone to buy wise.

Accelerate the slowdown

It’s time for a societal shift towards more conscious consumerism and we are partnering with both big and small brands to propel the movement from all angles and help influence this change on a global scale.

Innovation through design

We are entering a new era of possibilities in sustainability and design. We created Eyes Wide as a platform to showcase and nurture these new innovations and ideas, and also to invest in product development in-house to help set the benchmark higher.

A purchase
is power

Together we can show manufacturers there is a strong market for thoughtful, sustainable design, and we can encourage increasingly higher ethical standards here on Eyes Wide and across the interiors and homewares industry.


The sustainability movement has a reputation for being elitist, expensive or ‘a bit hippy’. We’re here to change that, with products and ideas that aren’t only ethical, but also beautiful, useful, sophisticated and stylish.

Transparency first

We aren’t a standard shop, in that we don’t sell or ship any products directly ourselves. We partner with big and small retailers to bring you an ethical edit of their products and we sometimes make a small commission by referring you to their sites. By clicking on our shopping links you help to support Eyes Wide and our quest for bringing sustainable design to more homes.



Nina is an Interior Designer with over fifteen years experience in the industry designing homes, restaurants, and hotels around the world. She founded her own London-based design studio, Nina+Co, in 2014 to work on projects with a sense of community and a commitment to sustainability, and to collaborate with other talented designers and makers on a product line.

Jessica Jenkin

Jessica is a graphic designer with over 20 years experience and an award-winning portfolio of work. She has created work for the likes of ASOS, BBC, Nike, Max Factor, Lexus, Argos, and The Sunday Times. Her interest in sustainable design comes from her father, who was a ground-breaking architect in Canada championing solar passive heating and greener building standards since the 1960’s.